Volume 17, Issue 3 (9-2022)
J. Mon. Ec. 2022, 17(3): 321-352 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Han C S, Kwon H, Tajdini S, Lotfi Ghahroud M, Arghavan D. Innovative deposit products in Woori Bank. J. Mon. Ec. 2022; 17 (3) :321-352
URL: http://jme.mbri.ac.ir/article-1-601-en.html
URL: http://jme.mbri.ac.ir/article-1-601-en.html
1- Department of Business Administration, Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul, South Korea
2- Persian and Iranian Studies Department, Hankuk University of Foreign Studies, Seoul, Republic of Korea
3- Faculty of Economics, University of Tehran, Tehran, Iran
4- Department of Technology and Society, The State University of New York, Incheon, Republic of Korea
5- Faculty of economic, Semnan University, Semnan, Iran
2- Persian and Iranian Studies Department, Hankuk University of Foreign Studies, Seoul, Republic of Korea
3- Faculty of Economics, University of Tehran, Tehran, Iran
4- Department of Technology and Society, The State University of New York, Incheon, Republic of Korea
5- Faculty of economic, Semnan University, Semnan, Iran
Abstract: (714 Views)
This research aims to explore the innovative and varied deposit products offered by Woori, one of the largest banks in Korea, to provide practical solutions for other financial institutions. The study employs a qualitative research methodology, utilizing in-depth interviews with Woori Bank officials and customers to identify the different types of deposits offered by the bank and the factors that attract customers to each product. The results of the study reveal that Woori Bank offers various types of deposits, such as youth savings accounts, foreign currency deposits, and customized deposits for specific professions. Each product is designed to meet the unique needs and preferences of different customer segments, including students, expatriates, and professionals. In addition, the findings suggest that Woori Bank's approach to deposit products is customer-centric and innovative, providing valuable insights for other financial institutions looking to attract and retain customers through differentiated deposit products. The study concludes with practical recommendations for other banks.
Type of Study: Original Research - Case Study |
Subject:
Monetary Economics
Received: 30 Aug 2022 | Accepted: 29 Apr 2023 | Published: 26 Jul 2023
Received: 30 Aug 2022 | Accepted: 29 Apr 2023 | Published: 26 Jul 2023
| Rights and permissions | |
 |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
